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2023 is set to be the year of corporate video content. Last year saw an enormous leap in the amount of video content created – a trend that looks set to continue as 2023 unfolds. 

The bottom line is that if you want your brand to get noticed online, connect, and engage with customers, fuelling their intrigue and inspiring them to get in touch with you, hiring the best video production company in Dubai is a must. 

But don’t take our word for it. Look at the cold, hard stats:

• In 2023, customers will spend as long as 100 minutes a day watching video content.
• Video content consumption is predicted to rise by 20% this year.
• The average person will spend 50% of their time watching online video content – the other 50% of their time watching conventional television.
• 95% of marketers plan to increase their spend on video content this year.

A Top Video Production Company in Dubai Will Get Your Business Seen 

It’s safe to say that, unless you’re already leveraging video content, now’s the time to find a top video production company, like Sensa Productions, to showcase who you are and what you can do. 

Whether you want to create brand marketing content that potential customers can’t tear their eyes from, or short how-to explainer videos to add essential page authority and commercial value, you need to hire the services of a creative, commercially astute, learned, and experienced video production company.

You also want to make sure that you have a company well versed in marketing, like Sensa Productions, who have had tens of millions of views online. So, how can you do this? What qualities do you need to look for when choosing a video production company? 

5 Ways To Pick The Best Video Production Company In Dubai 

• High Standards  

Now, this should be a given – no one wants to hire the services of a business that doesn’t promote quality in all that they do. One thing’s for sure when creating video content – it has to be great. 

No one will watch bland, uninspired videos. Why would they waste their time? Production standards should be bang on. The message should be clear. Branding on point. It’s your chance to showcase your business’ value. 

Look at previous videos created by any of the corporate production companies in Dubai you’re considering reaching out to. Do they engage you? Inspire you? Do they reflect the client’s values and branding? 

Of course, it goes without saying that videos shot in low definition, or on what looks to be an older smartphone, have confused messaging, or don’t reflect the business branding probably won’t be for you.

• A Strong Portfolio 

Be sure to check the portfolio of any production companies in Dubai that you’re considering using, after all, the proof’s in the pudding. Pay particular attention to the client the video was shot for and their own branding. Does the video reflect what the client does and what they stand for? Does it achieve what it set out to? Does it grab your attention and compel you to watch the whole thing? All of these questions are essential. But wait, there’s more.

Ask yourself if the videos are easy to understand and promote exactly what the client was looking for? Does it look like the videos have strong post production? 

Remember video production has clear stages: pre-production, production, and post-production. If the video was shot outside and you can hear the distracting sounds of the wind, making the audio muffled then it’s likely that the post production wasn’t completed to a high standard – and that’s just one thing to look out for!

• Favourable Client Testimonials 

If you want to learn the prowess of a video production company in Dubai that you’re considering employing then check out their client testimonials. This is one of the easiest ways to see how successful the production company really is.

Be aware of generic, standard testimonials that offer less insight into how goals were achieved. Look for specifics. Testimonials like ‘(company) is great!’ or ‘pleased with the results’ could be fake. 

Look for context, specifics, and how the video production company delivered on their promises. Reviews of 150 words which give a clear account of the project and how video production achieved the client’s goals, or better still, credible evidence of performance with statistics to back up any claims, something like ‘achieved a twenty percent rise in enquiries’ promote good brand credibility.

• Clear Passion for Video Content

Passion bleeds into what you do. No matter what drives you, passion allows you to be better. It’s really that simple. So, a top video production company will demonstrate passion in all they do. 

It takes a great deal of ambition and perseverance to refine your craft, but the results will be clearly evident in the work you create. Video production experts are motivated by artistic expression, communication, and connection. It’s these qualities that you should be looking for when deciding which is the right company for you.

Luckily, this shouldn’t be difficult to spot. You’ll be able to see this in how genuine they are in their enthusiasm for undertaking your project. They’ll be forthcoming with creative and innovative ideas. They’ll offer solutions. They’ll be willing to work in partnership with you.

But ultimately, they’ll completely put you at ease, allying any fears you have and spark your own passion for the project.

• An Abundance of Creativity

These days video content can be a bit… samey. Look online and you’ll find a wealth of how-to videos, for instance. Animation or in-person, they’re all the same. After a while, these videos all start to blend together. They do exactly the opposite of what video content should do – they become uninspiring. 

However, choose a video production company that can think outside the box, for instance, using drone videography to communicate a message, and you’ll be on to a winner. 

Look at how video production companies in Dubai, or anywhere in the world for that matter, have interpreted a brief and delivered video content that’s different from the standard, run-of-the-mill content. Look for creativity. This is how they’ll be able to make sure that your video marketing will make an impact.

Choosing a Video Production Company 

It’s relatively easy to choose a video production company – when you know how. Pay attention to the five traits and make sure that any business that you’re considering using embodies them. This is how you’ll set yourself up for success from the outset. 

Sensa Productions embodies these traits – and much, much more. This is what we can offer you. Interested in learning more, get in touch with us today.

 

 

Don’t use your smartphone to record corporate videos. It’s that simple. Sure, it might seem convenient, cost-effective and you may even have someone in the business who’s proclaims themselves a whizz with a smartphone but entrusting what is your most immersive marketing activity to an amateur who just happens to have a handheld device at their disposal is foolhardy. 

Filming Corporate Video Production in Dubai

Imagine for a moment that you’ve shot tonnes of footage. You’ve even managed to cobble a series of videos together. Sure, that narrative may be all over the place, the purpose of each video confused, the footage a mite shaky and the editing all over the place, but you have a series of corporate videos that’ll do the job. 

Does just ‘doing the job’ inspire brand confidence? No. Not at all. The bottom line is that your corporate video production in Dubai should ALWAYS showcase YOUR PROWESS. 

So, let’s have a look at why filming your corporate videos on a smartphone is a bad idea and why you MUST entrust all video production to an expert production house like Sensa Productions. 

Ergonomic Stability

What do you think of shaky cam? For a time, it was all the range in Hollywood. Directors must have figured the technique to be immersive. But is something really immersive if, at best it’s difficult to decipher what you’re seeing and, at worse, it makes you feel nauseas? We think not. 

Then same principal can be applied when filming on your smartphone. Unless you magically have rock steady hands (which is highly unlikely), it’s nigh on impossible to stabilise and comfortably hold your smartphone for prolonged periods of time. Sure, you could buy a tripod or ergonomic gimbal, but which should you buy? Will it be any good? 

Remember, promoting inadequate quality videos is worse than promoting no videos at all. Inadequate quality videos tell audiences two things: one, you don’t know what you’re doing. Two, you don’t care what you’re doing. Neither inspires confidence and trust.

Limited Recording Options 

As if not only being able to shoot shaky videos wasn’t bad enough, but there’s also another reason not to entrust you’re, let’s face it, vital corporate video production to smartphones: you have limited recording options. 

Many so-called affordable phones promise 960fps. But this isn’t technically true. You’ll need hardware support to shoot at true 960fps. This software interpolation copies and duplicates frames. The result? Choppy and poor-quality resolution. A more realistic resolution is 480fps. The result? Not what we would say is the best quality video content. 

When all’s said and done, you’d be better off entrusting your corporate videos to a reputable production house like Sensa Productions – one with the expertise and equipment to shoot and edit stellar videos!

Lack of Knowledge, Experience and Creativity 

The last point is the most important. You might consider yourself to be someone rich in creativity. Shooting and editing a corporate video is totally in your wheelhouse. But is it really? Without being presumptuous, the answer is likely to be no. 

When you want something done right, you call in the experts. The professionals. Sure, most of us can shoot a video, but in the grand scheme of things, not everyone is Steven Spielberg! The lack of knowledge, experience and – most importantly creativity – will be telling in the final product. Trust us.

So, whether you’re shooting product launch or commercial videos, all corporate video production should be entrusted to the experts at Sensa Productions. 

Have you a corporate video project in mind? Need some help. Get in touch with Sensa Productions today.

 

Professional Video Editing Services in Dubai

If you have video that needs editing, Sensa Productions offers great video editing services in Dubai, the UAE and worldwide. Our video editing studio is home to an award winning post production team. Read on to find out more about our video editing services, or contact us now for a quote for your video editing project.

What is a video editing company?

Video editing companies deal with post production, which is putting different videos together and editing them to create a finished film or video production.  

A video editing company in Dubai, such as Sensa Productions, offers content creators help with polishing up their videos into a carefully crafted piece.  

What are Video Editing Services?

Our list of video editing services covers everyone from small YouTube creators up to big budget TV and film production. The post production studio is centred around computers with the latest video editing software. 

The first step is to gather footage, which is usually separate from the audio. When all the video clips and audio clips have been gathered together, they are analysed by the creative team. 

Sensa Productions slogan is that we are a “creative video production company in Dubai“. This means we have the expertise to decide on how to edit footage and sound so that it becomes an attractive story for your viewers. This is achieved by deciding on a look to go for, then implementing factors such as the list below.

• Storyboarding. Deciding on a narrative and look based on what message you want to send.
• Video sound editing. Removing background noise, normalising volume etc..
• Smooth transitions. Both visual and audio clips are blended to fit the theme.
• Colour correction. Also known as colour grading. To achieve a certain look. 
• Encoding. Exporting the final cut of the video. Plus short clips for trailers and social media.

Take a look at our showreel for some quick examples of our video editing…

How much does it cost to edit a video?

This is a question you will need to contact us about. As a professional video editing agency in Dubai, we offer competitive pricing to suit the project. If you are looking for the cheapest video editors in Dubai, we are not the company for you. If you are looking for the best video editors in Dubai, Sensa Productions should certainly be considered for your production. 

Which brand is best for video editing?

We do have awards and claim to be the best video editing studio in Dubai, but we aren’t right for every project. You should take a look at our extensive portfolio of past work and see if our past projects align with your needs and wants.

This also gives us a chance to get started on the creative side of things. If you see one of our previous bodies of work and decide you want something similar, let us know and we will instantly be able to look back on that past success and decide which elements would work well for your project.

Coming up with a clear strategy early on is the key to a successful video production.

What are the Different Types of Video Editing Services?

This could be a big list, but we will try and keep it concise. If you don’t see something that matches your vision, contact us anyway to see if we do what you need. Click on each one to go through to our portfolio pages. 

• Commercial. This could be a promotional video for your business or organisation, or advertisements for any platform.
• Corporate. In house training, company overviews and new service introductory videos.
• Events. Weddings, conferences, parties, product launch events.
• Music videos. We especially enjoy music videos as it lets us get our creative juices flowing.
• Product videos. Launch a new product or service for mainstream TV, social media and elsewhere.
• Hotels and Resorts. We can put together stunning showcase videos for the travel and tourism industry.
• Animation. Animated explainer videos.
• Properties. Property listings. Aerial mapping and surveying. We even have a special division for aerial videos: Sky Vision.
• Social Media Videos. All types of content with different versions for all the social media platforms.
• Media. News and current events. Quick turnaround projects with deadlines.
• Film. We love working on films and movies. From documentaries to comedies and everything in between.
• TV. TV series and anything else you would see on television.

We can edit videos for different platforms like TV, film, media plus different sized videos to fit the various social media platforms. We can use different video codecs and aspect ratios to meet the requirements of your project. If you need help, our Dubai video editors have the expertise to make sure your videos are in the right format.

Sensa Productions Post Production Company

We are a full service video production company, offering all the features you would expect from a professional production house. We are based in the Business Bay area of Dubai, UAE.  You are most welcome to visit us in person. If you are based outside the UAE, we can have video conferences to discuss your projects. 

If you want the best Dubai has to offer in post production, Sensa Productions should be the first video editing company name on your list. Whether you need video editing for YouTube or a feature film, our production studio can meet your needs and exceed your expectations. 

Please contact us now on +971 4 578 6254 to discover how we can help you. 

 

 

 

 

 

 

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Michael Jackson’s ‘Thriller,’ Nirvana’s ‘Smells Like Teen Spirit,’ Luis Fonsi’s ‘Despacito,’ Ed Sheeran’s ‘Shape of You.’ You might know the song’s – or you might not – everyone’s musical taste is different! But you know the music videos.

Get Music Video Production in Dubai Right

The right music video not only compliments a single, but it also elevates it. When shared across multiple platforms, increasing an artist’s visibility, it increases artist exposure exponentially. It demands attention, invokes an emotional or psychological response and convinces audiences to put their hands in their pockets. 

That being said, getting music production in Dubai – or anywhere in the world, right for that matter, is paramount. Want to know how it’s done. What Sensa Digital can do for you? Keep reading. 

Storyboard Conceptualising with a Creative Production Studio

The best music videos tell a story. One that’s engaging. They have plot, narrative, genre, even characters. Often casting the artist in the central role. There’s a clear concept, one that’s well-executed. 

To do this, you need to leverage the service of a music video production company with the requisite expertise. A business that can translate ideas into visuals. That can plot scenes that follow an engaging narrative. That knows how to storyboard. A music video production company like Sensa Digital.

Choose the Right Videographer Team

Some video production companies have experience in creating ‘how to’ videos. Others in product launches. If you need to hire a company with music production in Dubai expertise, you need to identify one with just that experience. With a team of individuals that each bring something to the table, working to a common, collective goal. 

A well-structured team will typically feature a director, DP, videographer, producer, video editor and, potentially a few assistants. Be sure to choose the right team for your budget. One with the requisite skills. Try not to cut financial corners and hire people with expertise. You won’t regret it. 

Don’t Forget the Sound Engineer

What good is a music video without dulcet, clear sound? No good. It achieves the exact opposite of its purpose! If you’re in need of music production in Dubai – or anywhere for that matter – you need to hire a professional sound engineer to make sure the audio is crisp and clear. 

The good news is that there are professional sound engineers with experience working on music videos. They know what they’re doing. Have built up sufficient expertise to hone the sound quality to the nth degree. If you want to create an impactful music video, don’t forget the sound engineer!

Edit the Video Footage Well

Audience’s can spot bad editing a mile away. At best, bad editing is jarring. At worse, it ruins the narrative. Getting all the footage shot is only half the job. Next comes the editing. 

The editor is responsible for transforming raw footage into a narrative. A good music production in Dubai company will have a great editor in their arsenal. Making cuts at the right moment, honing the frame speed, adding any post-production special effects all enhance to the final quality of the video. And more. A good editor – like those employed at Sensa Digital knows just how to do all this – and more. 

Split Testing Your Video

Once the video has been shot, edited and signed off, there’s one more important action to take – split testing your video. The results will tell you which parts resonate well with audiences, and which would be better left on the cutting room floor. 

As an any essential aspect of any marketing plan, knowing this will help you to shoot and edit better videos in the future. Any educated music video production company in Dubai, like Sensa Digital, will be well-versed in using A/B split testing tools to see if any music/editing/special effects are favoured over any alternatives. 

Looking for a video production house in Dubai with the expertise to deliver innovative, engaging, affectual music videos? Get in touch with Sensa Digital today.

 

Yes. It’s that straightforward. Sure, we might be living in a digital-driven world, one that bombards us with ads every single day, but the humble TV commercial still proves to be and efficient means of communicating and persuading audiences to buy or buy into products and services. 

TV Commercial Film Production in Dubai

You only need to look at the USA and the Superbowl to understand this. 30 seconds of ad time will set you back approximately $7 million! * Apple, Coca-Cola and McDonalds have all parted with millions of dollars for that change to get their brands in front of a nationwide audience of close to 100 million people. * 

Now, we’re aware that the USA isn’t the UAE. But in a world where televisions are ubiquitous, advertising is still big business in 2022. Which is why if you want to reach a huge audience you really need to invest in TV commercial film production in Dubai. 

Why Do TV Commercials Work? 

Now this is a broad question – one that we could write a whole blog or three about. But, for the sake of time, we’ll just outline the key reasons why TV commercials are effective. 

Firstly, there’s trust. Consumers believe that if a brand or business has the money to advertise on TV they are doing rather well. After all, we’re not talking about a small handful of PPC marketing here. We’re talking about a significant financial investment. A business with a large customer base demonstrates that it knows what it’s doing and does what it says.

Secondly, TV broadcasters in the UAE (like other countries) must abide by the rules of regulatory bodies. These are pretty straightforward. In the UAE, advertisers must agree to uphold the religious, cultural and social values in the UAE. TV ad content must be impartial, truthful, respectful and free of harmful influences, whilst upholding the UAE’s moral standards. 

Then there’s the data. Online brand search has a direct correlation to TV commercial film production in Dubai. Audiences will see an ad on TV and then search for the business, product or service online – sometimes searching for the ad on their phone before it has even finished!

A Basic Guide of What to Do to Start Advertising on TV

So, without going into mountains of detail, there are a handful of decisions to make to start advertising on TV. These aren’t complicated but do require a little thought.

Choose the Right Video Production Company in Dubai

This is critical. Always choose a TV commercial film production company with experience of creating exceptional, engaging, effectual commercials to brief – with the budget you have available. 

Don’t just open your laptop, search Google and contact the first production company you see. You need to choose a business with solid experience – one that has preferably won awards – like Sensa Digital and, importantly, knows how to craft videos that complies with the guidelines. 

There’s no point having the budget and inclination to make your TV commercial film production in Dubai novel, what is thought as innovative, even risqué, only to discover that the chances of it being aired are slim to none. 

DON’T hire a production company that says ‘yes’ to your every solution. THEY should be the ones leading the creative process, the ones instilling confidence, the ones with the experience to create bold, affecting video commercials! 

By saying ‘yes’ to everything, they might just be creatively bankrupt!

Create a Budget-Friendly Media Focused Plan

One of the first questions an agency specialising in TV commercial film production in Dubai will ask you is what your budget is? So, it makes sense that this will be the first decision you make. Knowing your budget gives TV production companies in Dubai, like Sensa Digital, a clearer idea of what they can do. For instance, hiring a helicopter for aerial shots may be off the table, but drone videography may be a possibility. 

Building an emotive, ultra-HD, cinematic masterpiece to promote your fragrance may be out of the question, but you might be able to design an animated TV commercial – one that strikes a chord with your audience. 

These are all budgetary decisions that must be addressed at the planning stage.

Draft a Clear Brief

Lastly, always draft a clear brief. Be candid about what you want your TV commercial to achieve. Rebranding? Want to conquer the Asian or international market? Solidify brand authority? These are all questions any TV commercial film production in Dubai will have to know to create the best commercial. 

Explain what your selling, who your target audience is, who you want to influence and what the actions you want audiences to take. Pick up the phone? Visit your website? Book a test drive? Only by knowing this will TV and commercial film production companies in Dubai be able to create the ideal content for you.

Interested in learning more about why Sensa Digital is the premier TV commercial film production in Dubai? Get in touch with us today.

 

Sources: 

https://www.hitc.com/en-gb/2022/02/12/super-bowl-ad-cost/

https://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/#:~:text=How%20many%20people%20watch%20the,viewers%20in%20the%20United%20States.

 

Ever heard the saying that success is 90% in the planning, 10% execution? This is true of any professional endeavour, but especially true of film production. 

When producing a film for any purpose, there are several hurdles. Plan successfully and you’ll sail over them, sprinting for the finish line, neglect preproduction and you may just find yourself falling at the first hurdle.

Film Production in Dubai

The big question is how much time do you need to plan a film production in Dubai versus shooting and editing? Broadly speaking, the process should be broken down into thirds. Plan, shoot, edit. But what if you have a particularly challenging concept to film – one that juggles several different elements simultaneously? 

DON’T neglect pre-production. Invest as much time as you need to. If you believe that you need to devote more time to planning than shooting, do so!

Bringing Concept to Life

One of the key ingredients to a successful film production is understanding who clients, the purpose of the film and any vision clients may have. Don’t rush this process. Not fully understanding any of these intentions will compromise the success of the project. 

Then there’s the client’s personality. This can determine the tone of the film. Think about it, some people are cynical, others optimistic. Some favour the serious, others have a more light-hearted approach to life. 

But don’t assume. Sure, a client may be somewhat of a joker, but that doesn’t mean that all film production in Dubai should be all giggles. What if the purpose is to convey the emotional impact of illness? It’s not astute to storyboard, shoot and edit a film with joke after joke, right? 

When it’s all said and done, use preproduction to ascertain exactly what will be the most impactful final film. Hint: it may not be exactly what the client pictured at the initial meeting, but that’s why they’ve hired a film production house – to do the things they can’t. 

Remember too, you won’t even begin to storyboard, shoot and edit the film until you’ve fully nailed the concept. Neglect to do this and you’ll end up with mixed messaging, a tone that’s all over the place, a muddled purpose and poor value proposition. 

How to Manage Scheduling

Now scheduling. In terms of organisation and completion of the project to any deadlines, scheduling is integral to the success of any film production in Dubai. Producers should work with DP’s and project managers, designers and video editors to bring the script to life whilst keeping to budget. 

Leveraging or hiring a cast and crew with the requisite skills and experience to shoot the film, scouting locations and arranging shooting dates all fall under the scheduling quota. Remember the shooting process must run as smoothly as possible. Everyone has to know their roles, from directors to craft service. 

Shot lists, camera tests and lighting and sound testing and much more should be undertaken at this stage. Any issues such as poor sound or lighting will need to be identified and resolved too. Why? You don’t want to encounter any hiccups that delay the production and compromise deadline delivery. 

A Seamless Production Schedule

This leads us nicely onto the production schedule and managing any issues you may encounter. Always build in some time to address and mitigate any potential issues at the production stage. It’s not uncommon for some issues to be resolved in post-production (for instance, lighting and sound quality), but don’t forget to build this into the agreed schedule timescale. 

Investing just a little extra time in advance of the production goes a long way to guaranteeing a seamless, successful production. The very last thing you want to happen is for something to wrong and not have enough time to address it. 

Let’s say, for instance, that you’ve scouted shooting locations, and each requires a drive to get there. Knowing precisely how long it takes to reach them – and, more importantly, the best route is ideal to making sure that your film production in Dubai isn’t delayed by transport times.

As you can see, there are several reasons why every successful film production doesn’t neglect preproduction. Interested in learning more about why preproduction is paramount and how Sensa Digital excels at this crucial stage? Get in touch with us today.

Most of us like to think we know what to ask a business before deciding to utilise their services. Have they comparable experience? How long has they been in business? Have they won any awards? 

These questions sound awfully generic, don’t you think? Surely, if you need to ascertain whether a production house has the requisite pedigree to create video content that will strike a chord with audiences, even competing with the very best films from other producers at global award shows, right? 

What to ask a film production house before choosing one

Below is a list of just a few questions consumers should ask production houses before committing to using their services. Trust us, if you want to find the best production studio in the UAE – or anywhere for that matter – getting the answers to these questions is paramount. 

Can You Create Films of Varying Aesthetics? 

Arguably, how you tell a story is just as important as the story itself. It’s about creating an experience – one that stay with your audience long after they’ve finished watching the film. 

You don’t see many horror movies rich in vivid colours. The typical aesthetic is dark, morose, foreboding. It, pardon the pun, sets the scene, let’s the audience know that the world isn’t all sunshine and rainbows. That darkness lurks. 

A learned production studio like Sensa Productions will be able to design, advise and help you to create the right film aesthetic, whether you’re looking to create corporate product cinematography or a music video.

How Will the Budget Be Used? 

It’s all fine and well asking about video production cost, after all, you’d be irresponsible commissioning a production house to create films for online or TV distribution without first finding out how it’s likely to set you back, right? 

However, what’s just as important as the cost of making a film is how the budget is used. You may just discover you’re being greatly overcharged and decide to find a production company elsewhere. 

Let’s say, for instance, that your film would benefit from having a handful or aerial shots. Now, you might think that all aerial shots require hiring a helicopter. But do they? No. Today’s award-winning filmmakers will use drones to capture wide landscape shots that are indistinguishable from helicopter-mounted camera – for a fraction of the cost!

Who Manages the Project to Make Sure that It’s Delivered on Time? 

Not meeting deadlines is unprofessional – and can have substantial commercial knock-on effects, costing businesses money and damaging reputations. This is true whatever your business is and whatever sector you operate in.

Whether production houses are shooting and editing TV adverts or creating product cinematography, detailing what happens at an important commercial event, even showcasing properties or crafting animated explainer videos, it’s important that customers are aware that each project is project managed efficiently. 

This degree of transparency demonstrates professionalism and pride in one’s work. But it also shows that a production studio has made a commitment to delivering the very best service to its customers – something that Sensa Productions consistently demonstrates. 

Asking the Right Questions Leads to the Right Answers 

If you want to decide if any video producer in the UAE has the knowledge, experience, creativity and character to deliver the video content you need, you need to ask them the right questions.

Don’t be afraid to be bold, specific or even scrupulous in the questions you ask. Remember, choosing a commercial video producer with the level of experience, expertise and acumen needed to deliver impactful video content means that asking the right questions is imperative!

Interested in asking Sensa Digital a few questions? Why not get in touch with us today.

JUMEIRAH LUXURY LIVING from Sensa Productions on Vimeo.

We all want the best product or service, right? We can’t think of anyone that, when given the choice, would not choose the best that their money could buy. This philosophy transcends geographic regions, sectors, products, and services. It’s universal. 

The UAE region is positively bursting with some of the best video production houses the world has to offer. This should come as little surprise. Why? The region has some of the highest levels of ICT (information communication technology) adoption in the world. 

From drones to autonomous vehicles, contactless buttons (which are ever-present in elevators – and have helped the UAE to minimise the spread of the coronavirus), widespread AI and robotics, the region has undergone striking digital transformation over the last decade. 

Widespread innovation has transformed lives and made what was seemingly impossible just a decade ago now integral to everyday lives. Now, it’s impossible to list the breadth of new technology in a single blog (not is it the point of this blog), so we thought that we’d focus on innovation that will completely transform brand marketing in the coming years – video production.

Now, let us ask you a question: do you know which are the best production houses in Dubai? The businesses you need to supercharge your organic and brand marketing in 2022 in preparation for what will be the primary means of ranking and brand promotion in 2023? We do.

The Best Video Production Houses in Dubai?

Keep reading below to discover which Dubai production houses you need to employ this year to supercharge your marketing and stay one step ahead of the competition.

EDS FZE 

Okay, given that video production will become intrinsically linked to organic search in the coming years, for our first pick we’ve gone with a digital marketing agency with a strong commitment to video production.

EDS FZE is based in Dubai Silicone Oasis and offer corporate video production along with a wealth of other digital marketing services and have built a reputation for their strong, persuasive and brand-specific video content, EDS provide commercial videos, brand video content and animation. 

Boasting more than twelve years’ experience, EDS have created video content for corporate events, TV and web adverts, and product showcases. They offer a full suite of video services, all shot in 4K UHD and HD audio.

Sounds great, right? However, before you pick up the phone and make an enquiry, there’s a few things you should know. First of all, they’re not a film production house in Dubai. They’re a digital marketing agency. This means that they don’t specialise in video content. Surely, if you’re looking for a business to elevate your brand with video content, you need to choose an exclusive film production company.

There’s also the slight hiccup that they don’t have any real examples of film production on their site which is a red flag in our books, after all, the proof’s in the pudding, right? 

Sensa Productions

An award-winning video production house, Sensa Productions specialise in creating video content for brands and businesses. Having worked with an impressive list of UAE – and global – businesses, Sensa Productions has partnered with Ford, Porsche, Emirates, Oman Air, Jumeriah, and Anantara, creating immersive, inspiring, and opinion-shaping video content. 

The proud recipient of numerous film-making awards across the UAE, Europe, and the USA, Sensa Productions leverages 4K, UHD technology to tell powerful on-brand stories that invoke psychological and emotional reactions from a diverse range of audiences. 

Whether you’re looking for a film production company who can showcase your brand, create a compelling narrative, and deliver agility and flexibility, creating video content that tells an immersive story whilst expertly showcasing your values, products, or services, Sensa Productions is the production house in Dubai you need to choose. 

Sky Vision

Now, as we’ve mentioned at the start of this blog, innovation is not to be underestimated. In fact, it’s necessary. To truly achieve impactful video content, you need to look at Dubai production houses and choose the one that can innovate. 

This is exactly what Sky Vision does. Renowned for their ability to deliver cutting-edge drone videography, Sky Vision can add a whole new perspective to your content. With unrivalled passion for the medium and a commitment to pushing the creative boundaries, Sky Vision can create videography that’s immerses and influences. 

Like you’d expect, Sky Vision uses only cutting-edge equipment, including 4K ultra-HD cameras, cutting-edge studio equipment, and leading DJI Mavic drones to plan, execute and edit aerial video content. From shooting glorious panoramic video content of landscapes to capturing Dubai’s urban landscape, Sky Vision’s videography has a transportive effect on audiences.

In fact, Sky Vision has won more than 20 awards worldwide for the sublime videos. If you want to elevate your brand, you need Sky Vision’s videos. It’s that simple.

The Top Dubai Production House

So, as you can see, there are only a handful of production houses in Dubai that have the skills, experience, creative and technical acumen to deliver video content that elevates your business, brand, or story to the stratosphere. 

Remember, choosing the right production house is essential to achieving your ambitions. Choose the right one and you’ll leave the competition grounded while your brand, business, or story soars. 

Anyone who knows anything about marketing will tell you that by 2022, 80% of organic search traffic will be for video content. The time of video has arrived. It’s no longer a good attribute to have as part of a considered marketing campaign, it’s now essential to driving traffic – and customer engagement.

In-House or Outsourced Video Production? The Four Questions that You Should Ask Yourself 

This has left businesses facing a question. Should they employ an in-house team to plan, shoot, and edit video content or do they need to outsource video production to a top video production company, like Sensa Productions. Of course, there are several different facets to this question. It’s not just a question of service, sector, or budget. 

How to choose a video production company in the UAE

So, let’s look at the five most common questions businesses must answer to decide if they should outsource their video production to the best video production company in UAE, Sensa Productions, or have it in house. Be sure to pay particular attention to each as they’re all paramount to making what could well be the most important marketing decision you’ll make this year.

Question One: Have You Got the Manpower to Do Your Video Production In-House?

Right now, not many businesses have the manpower to devote to video production. Whether that will remain the same in the coming years is another story, but as it stands, corporate in-house video production is generally reserved for media companies. 

There’s a lot that goes into video production. From concept creation to script writing, shooting, and editing to promotion. It requires a team with a highly advanced skill set – something that’s not quite as simple as hiring a sales manager.

Then there’s the issue of hiring multiple people. There’s a limited number of people who can proficiently conceptualise, shoot, edit, and promote video content… and most of them work for studios!

Now imagine that you decide to hire a writer, an editor – even a drone videographer and you’ll quickly see how in-house costs can escalate. Don’t forget also that you could find someone who’s a genius at shooting yet cannot conceptualise to save their life!

So, should you choose in-house or outsource your video content to the best video production company in the UAE, Sensa Digital? The answer is plain: outsource. 

Question Two: What’s Your Video Production Budget? 

If you’re thinking that you can save some money by producing your videos in-house, think again. As all media production houses know, video equipment is expensive – and at the end of the day, you get what you pay for. 

Hiring a full in-house team alone will cost you a fortune – and that’s without the necessary equipment you’ll need. There’s also the insurance, office space. You may have to open a separate studio for all your video production.

Below is a list of the basic equipment you’ll need for all your corporate film production: 

• 4K camera from leading brands like Canon, Sony, or Panasonic – $900 upwards
• Three-point lighting kit – $125 upwards
• Camera lenses $200 to tens of thousands
• Tripods $200 to thousands 
• Headphones $50 to thousands

As you can see, setting up an in-house videography studio doesn’t come cheap! And that’s just for starters!

So, should you choose in-house videography or outsourced video production by one of the best video production companies in UAE – Sensa Digital? The answer is plain: outsource.

Question Three: Are You a Good Storyteller? 

Making great video content isn’t about point and shoot. It’s about telling a compelling story. Drawing viewers in with your narrative. Communicating who you are and what you do creatively. Standing out from the competition… and so much more. 

Are you confident that you, or anyone you may employ in-house can offer these skills? Do you want to take the risk of employing someone, only to discover that whereas their technical prowess is commendable, their storytelling skills are somewhat lacking? If not, then there’s only one solution. 

However, as we guess you’re beginning to realise, there’s much more to this question. What about omnichannel storytelling? If you’re intent on promoting your video, are you confident that you’ll be able to find someone who’ll understand the difference between video marketing on Twitter and YouTube. What about Facebook and Instagram? Again, we’ve only scratched the surface. 

So, should you choose in-house videography or outsourced video production for your corporate film production in Fujariah? The answer is plain: outsource. 

Question Four: Can You Adapt to the Ever-Evolving Video Landscape? 

Video is constantly evolving. From technology to techniques, trends to formats, nothing about video remains stagnant. To continue to create immersive video content that immerses audiences, you need to adapt to the landscape. 

This is something that even the most ambitious and creative of businesses can fail to do. Let’s examine one aspect. So, you’ve forked out an arm and a leg for a fully kitted out studio. You’ve employed the best people you can at great expense, only to hit a stumbling block: the video content you create is outdated. People want drone videography. What happens now? You have to go back to the drawing board – only this time, you’re hugely out of pocket.

Adapting to the evolving landscape is something that every video studio or videographer needs to do. Technology and trends come and go. Storytelling changes. Consumer expectations elevate. That’s a fact of our digital world. Your in-house setup could be fantastic in 2021. Obsolete in 2022. 

So, should you choose in-house videography or outsource your video content to production companies in Sharjah? The answer is plain: outsource. 

Any Argument Has Been Settled About Video Production 

The bottom line is that to leverage video production as part of your marketing strategy, you need to employ the services of a video productions company like Sensa Digital. It’s that simple. 

Do this and you’ll save money, have cutting-edge video content, and promote your brand through compelling storytelling, giving yourself the best possible ROI. You’ll influence. You’ll communicate. You’ll be educated. You’ll compel. You’ll stand out from the competition. It’s that simple. 

Interested in learning how Sensa Productions can help you to showcase authority and build authority through great video content? Contact us today to find out more.