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This article should help you decide how to choose from the top video production companies in UAE. The way we consume content is changing. Copy and infographics are all good and well, they serve their purpose, but as the years roll by, it becomes increasingly difficult to innovate.
Now, of course, good content writers and graphic designers can think outside the box, creating content that engages and inspires, driving traffic to websites and adding value, but the time has come for marketers (and brands) to do more. In 2021, leveraging video content is something that every brand needs to do and corporate production companies in UAE can help businesses to achieve their goals.
Why? Well, there are several reasons. For one, you can diversify your content, creating an all-around better experience for your prospects and customers. Then there’s the opportunity to communicate messages in a more succinct and engaging way – whilst bolstering your brand values. All this can be neatly packaged in a well put together video.
So, now comes the next question: how do you choose a video production company in UAE that has the expertise, experience, creativity, and technical flair to create video content that perfectly encapsulates who you are, what you can do, and what you can offer customers? By following our advice.
What the Top Video Companies in UAE Should Offer
Think for a moment, what ad made a difference to your purchasing? What is the most impactful ad you remember? When we read something like that it makes us think of TV ads. The Coca-Cola holidays are coming Christmas TV ad is one that we all know. Guinness has established a reputation for creating memorable TV ads – remember the surfing with white horses or the octogenarian swimming against the clock for a pint and who can forget the Budweiser frogs.
Now, these are all examples of the best TV ads in modern memory. Today, media production companies in Dubai, like Sensa Productions can design and shoot videos that are just as engaging, just as inspiring, just as fun – all while making sure that they mirror brand values whilst appealing to target personas.
This is what a top video production company in UAE should do. However, there’s more. To get your brand noticed, production companies should demonstrate prowess in a whole range of attributes.
Below is an overview of what the top video production companies in the UAE should be able to offer you in 2021. Be sure to read the whole article – it could just save you from choosing a production company who cannot offer what you’re looking for.
Tailored Solutions for Video Projects
A good production company will be able to provide a range of services. From commercials to event videography, corporate video content to drone videography, the range of services reflect the expertise of the video media production agency.
Of course, before choosing a productions company, it’s a good idea to check that they have expertise in the type of video you need. After all, there’s no point getting in touch with an agency that specialises in creating short marketing videos if you want professional corporate video to showcase your brand or products, right?
It’s also important to decide if you want video production or live video broadcasting. There are distinct differences between the two, but the most notable is that live video broadcasting is, well, live. Video production includes storyboarding, shooting and post-production editing.
Then there’s outreach. Do you want a video production service that creates the content and then markets it? If so, it’s worth checking what services any Dubai media production houses you’re considering employing offer.
Scalable Video Services
As you’ll find in any other sector, there are various advantages and disadvantages of working with a large or a small company. These can range from the time it takes to complete a project to how much it costs.
Smaller media production companies in Dubai tend to be more client centric. This means that they can devote more time to individual projects, offering a potentially better client ROI. They’ll also likely offer a more personalised service. Conversely, larger production houses have their merits too. For one, they’re likely to be able to complete projects faster and therefore likely to be able to start your project sooner.
Should you choose a production company based on their size? No. Remember, just because a business is bigger, it doesn’t mean that it’s better. The top video production companies in the UAE should be able to provide you with scalable services – giving you the option of increasing spend to increase your ROI.
An Understanding of Sectors, Personas and Demographics to Help Video Marketing
There’s much that goes into creating immersive, engaging video content. Nailing the tone, aesthetic, and content of your video can be a challenge. Some Dubai media production houses focus on creating videos for specific sectors. Others build a portfolio of video content that, whilst not being for the same sector, is geared towards similar personas and demographics.
However, a top video production company in UAE should always take the time to get to know you and your business. To understand your values and goals for the project. To understand the types of people that you want to influence. This is exactly what Sensa Productions does.
What to Expect from a Video Production Company in UAE
So, what should you expect from a video production company? Well, there are a few things: prowess, creativity, passion, dedication, experience, expertise, understanding of different sectors, personas, and demographics.
You should expect a strong portfolio of work. Video content that engages, inspires, informs, educates. Video content that reflects your brand values, achieves its purpose, and meets your budget.
The demand for video content is increasing. At the start of 2021, 86% of businesses consider video marketing to be a core activity integral to their marketing campaigns. However, that’s not the only eye-opening statistic. Find the right media production company in Dubai.
91% of marketers believe that the pandemic has made video marketing more important for brands. The key driver for this opinion has been the rise of video content consumed. You only need to look at the popularity of YouTube or the rise of streaming services – and not just during the pandemic – to see just how many people gravitate towards video content.
When done right, video marketing can build trust and credibility, boost conversion rates, encourage social media shares, and give your SEO a real shot in the arm. In the hyper competitive world of digital marketing, it shouldn’t come as too much of a surprise that shrewd businesses are clamouring to find an independent production company in Dubai, or across the world for that matter, who can create and share video content.
But how do you know which media production company is likely to be able to create stellar video content that’s immersive, on point with your brand and inspires your customers? Choose the right company.
What You Need To Do When Choosing A Media Production Company In Dubai
Let’s face it, right now it’s important for businesses to tighten their belts and work to a budget. Depending on the nature and size of your enterprise – and the scope of any video marketing you choose to undertake, it might not make financial sense to hire a full-time in-house production team. Most businesses are probably best commissioning a media productions company with significant expertise in filmmaking – like Sensa Productions – to create impactful video content.
Whether your intent on supercharging your brand awareness or are about to launch a new product line and want to instantly make a splash, the value of hiring a learned and creative video company cannot be overstated. Best of all? You’ll save yourself so much money hiring expertise on a project-by-project basis as opposed to having a full-time in-house studio.
Now, there’s a wealth of media production companies in Dubai, as there are all over the world. To find the right one, there are several actions that you need to take. Interested in learning more? Keep reading.
Have a List of Companies You Want to Approach
Now, there are a couple of ways that you can begin to identify who you need to approach. Colleague recommendations are a good start – after all, no one’s likely to recommend a business that they’ve had a bad experience with. A good experience, on the other hand… well, let’s just say it’s worth its weight in marketing gold.
Another way to see if Dubai media production houses you’re considering are up to par is to check out their previous work. Visit their website. Check their social media. Look for videos with exemplary production qualities. Be sure to pay attention to stylistic elements. Have they created video content for enterprises similar to yours? Do they get the message across in a compelling way? Are they creative, experienced, knowledgeable? All these questions will help you gain the insight you need to decide if they’re the right video production company for you.
Be Clear with Your Objectives
There’s no two ways about it, one of the key steps to finding the right media productions company is be clear with your objectives. Any brief should include all relevant information about who you are and what you do, the key messages you want to promote, target demographic and all relevant information.
Good content briefs are all about the specifics. This will help you to hone what you need and help Dubai production houses to understand what you’re looking for. This will save you precious time and ensure that all initial discussions are productive and useful.
Decide What Questions You Want to Ask
Before meeting a video media production house, you’re likely to have a few questions to ask. Make sure to prioritise the questions which are most important to you and pay particular attention to the answers.
Important questions could be something like what’s the cost? How do they work? What experience do they have creating videos similar to what you want? Can they share some success stories with you? Why were they considered successful?
Once you know what you want to ask, you can save yourself a whole load of time and effort and remember any good independent production company in Dubai will be happy to answer your questions!
Discuss Your Goals in Detail
Don’t be shy with your goals. Why? How else are you going to understand if a production house is capable of meeting your goals. Ask them if they have worked with customers who had similar goals – and how they achieved them.
If possible, setup a face-to-face meeting. This is the best way to get your personality across and see if the production house has values that are aligned with your own. If social distancing still prohibits a face-to-face meeting, set-up a Zoom or Teams call. Schedule enough time for you to get a feel for the media production agency, paying particular attention to assessing if the proposed working relationship is likely to be seamless.
Make Sure You Clarify the Timeframe
Of course, videos are a creative endeavour – one that requires considered planning, execution and post production. To assume that everything will be done and dusted in a matter of days is a mite ambitious – after all, there’s a wealth of different elements that make up great vide production. However, there’s no harm in asking for a timeframe for completion.
Once you know when the project will likely be completed, you can then plan any marketing activity that you want to do off the back of the video. You might want to push it out on social media or plan to use it in an online seminar, even attend a conference and show potential new clients what your business is capable of.
By clarifying the timeline and setting a deadline with your chosen independent production company in Dubai, you can organise and manage all your other activities and make sure that everything runs smoothly.
How to Choose a Media Production Company
The bottom line is that choosing from the range of independent production companies who’ll be able to create video content for you is all about knowing what you want, what companies can offer and being organised.
Sensa Productions has significant experience created stellar, tailored video content for a vast range of clients – you only need to check out our previous work to see that. Interested in learning more? Get in touch with us today. We offer a wide range of video production services in Dubai. For example, we are a well respected commercial video production company too.
There’s no denying it, video content is on the rise. Leading industry experts have predicted that by 2022, video content will drive 80% of consumer traffic. This means that if you want to make sure that your business ranks well organically, you need to hire a commercial video company in Dubai. It’s that simple.
Now, that’s a year off, but clear signs that video is the future of brand awareness. Just adding a video to your landing page will increase conversion rates by 80% and just adding the word ‘video’ to your email subject increases open rates by 19%. Not bad, right?
What does this mean? You could and should use video content to bolster your business There’s no longer any doubt that commercial video production in Dubai will grow your business. Interested in learning of all the benefits that a business like Sensa Productions can offer you? We have the answers for you.
Why You Need A Commercial Video Company in Dubai
Let’s look at the main benefits of hiring a creative video production company like Sensa Productions. Once you have read the below please feel free to browse our portfolio of commercial video production projects previously carried out by Sensa Productions. We cater to all needs in Dubai and worldwide.
Build Brand Awareness With Slick Promotional Video Production
Let us ask you a question: do people even know that your business exists? The standard answer is probably yes – some do, but we could always do with more. Now, in an online landscape that’s saturated with content, imagery, copy, audio, video, making sure that your business stands out from the pack is paramount.
Think about YouTube ads for a moment. How many ads have you come across for Monday.com? Raid Shadow Legends? Nord VPN. These ads seem to be perennial, regardless of the content you choose to watch.
Short video ads pack a hell of a punch. They build brand awareness. They can turn prospects into customers in the blink of an eye – or a however long the video is. Why would you invest so much time creating other types of content when you can make prospect’s minds up for them in a matter of seconds? The bottom line: corporate video production services build brand awareness.
Create Demand With Video Made by Marketing Oriented Producers
Now, copy and imagery are all well and good, but if you want to encourage people to visualise, truly visualise, what they could have if they bought a product or service then the only option is video content.
When looking to find out more information about a product or service, 72% of people would choose to watch a video over reading content – when copy is on the same page. This is a strong as case as you’re going to get for hiring a video maker company in Dubai to create immersive, engaging, or educational content.
Think of it this way. When was the last time that you wanted to find out how to solve a problem. Let’s say something to do with your computer, how to stop buffering when streaming content. Do you read an article or watch a video? We’d venture a guess that most people watch videos. Why? They’re quick. You get to see what the ‘expert’ is doing. You can solve any problems in a matter of minutes.
Now, let’s apply those benefits to commercial videos. Watch a video and you’ll be able to envision yourself using the product, staying at the hotel, and so forth. When done right, promotional videos are a great way of creating demand.
Maximise Engagement With Promotional Videos Targeted To Your Market
It’s no surprise that brands heavily focus on engagement. After all, what good is driving traffic to a site if once visitors are there, the content is drab, uninspiring. Visitors have no reason to stick around. So, they don’t.
Successful businesses know how to maximise engagement online – and one of the best ways to do this is to leverage marketing video production to really demonstrate who you are and what your products are services can do.
So, how does video maximise engagement? Simple. Through targeted, yet diverse content. From how-to guides to tutorials, webinars to event videos, product reviews, interviews – even vlog content. These videos do something that’s vital to any brand – they add value.
Then there’s live streaming. We don’t think that anyone will be shocked to learn that live streaming has grown in popularity over the last few years, leading many a commercial video production company in Dubai to leverage the live aspect of video production to help brands promote their products and services – think Apple live launches of new product. How many views do they get? A lot.
This maximises engagement, helping customers to identify and connect with brands. And remember, the more engagement your brand gets, the more products and services you can sell.
Google Likes Video Content and Loves Great Video Content
As mentioned at the start of this blog, Google really likes video content. This isn’t going to change. If anything, it’ll only increase as 2021 and 2022 unfold. Right now, it’s a great opportunity to jumpstart your organic marketing by upping your spend on marketing video production in Dubai.
Now, there’s much that goes into optimising video content for search. For one you need to choose the right video platform to showcase your brand. You’ll need and attention-grabbing title, SEO-rich description, and engaging thumbnail. But more important, you’ll need to make sure that your marketing video production in Dubai, or anywhere in the world for that matter, is on point.
To do this, you need to hire the services of a business that knows how to create content that people love. A business like Sensa Productions. Think of it this way, what good is a honed SEO strategy if your video content is boring, blurry, or just plain bad?
You Need a Commercial Video Company to Grow Your Business
The bottom line is that you need the services of a promotional video company to grow your business. Every day that you’re not leveraging video content is a day of missed opportunity.
Google’s biggest algorithm update – one that judges your website on individual page authority – is just around the corner. You only have a matter of months to optimise your website.
Interested in learning how Sensa Productions can help you to create a commercial video that will showcase your business? Contact us today to find out more.
Below Is The Making of Our Internationally Acclaimed Film The Jigsaw. Which won 25 awards at film festival around the world.