2023 is set to be the year of corporate video content. Last year saw an enormous leap in the amount of video content created – a trend that looks set to continue as 2023 unfolds.
The bottom line is that if you want your brand to get noticed online, connect, and engage with customers, fuelling their intrigue and inspiring them to get in touch with you, hiring the best video production company in Dubai is a must.
But don’t take our word for it. Look at the cold, hard stats:
- In 2023, customers will spend as long as 100 minutes a day watching video content.
- Video content consumption is predicted to rise by 20% this year.
- The average person will spend 50% of their time watching online video content – the other 50% of their time watching conventional television.
- 95% of marketers plan to increase their spend on video content this year.
A Top Video Production Company in Dubai Will Get Your Business Seen
It’s safe to say that, unless you’re already leveraging video content, now’s the time to find a top video production company, like Sensa Productions, to showcase who you are and what you can do.
Whether you want to create brand marketing content that potential customers can’t tear their eyes from, or short how-to explainer videos to add essential page authority and commercial value, you need to hire the services of a creative, commercially astute, learned, and experienced video production company.
You also want to make sure that you have a company well versed in marketing, like Sensa Productions, who have had tens of millions of views online. So, how can you do this? What qualities do you need to look for when choosing a video production company?
5 Ways To Pick The Best Video Production Company In Dubai
- High Standards
Now, this should be a given – no one wants to hire the services of a business that doesn’t promote quality in all that they do. One thing’s for sure when creating video content – it has to be great.
No one will watch bland, uninspired videos. Why would they waste their time? Production standards should be bang on. The message should be clear. Branding on point. It’s your chance to showcase your business’ value.
Look at previous videos created by any of the corporate production companies in Dubai you’re considering reaching out to. Do they engage you? Inspire you? Do they reflect the client’s values and branding?
Of course, it goes without saying that videos shot in low definition, or on what looks to be an older smartphone, have confused messaging, or don’t reflect the business branding probably won’t be for you.
- A Strong Portfolio
Be sure to check the portfolio of any production companies in Dubai that you’re considering using, after all, the proof’s in the pudding. Pay particular attention to the client the video was shot for and their own branding. Does the video reflect what the client does and what they stand for? Does it achieve what it set out to? Does it grab your attention and compel you to watch the whole thing? All of these questions are essential. But wait, there’s more.
Ask yourself if the videos are easy to understand and promote exactly what the client was looking for? Does it look like the videos have strong post production?
Remember video production has clear stages: pre-production, production, and post-production. If the video was shot outside and you can hear the distracting sounds of the wind, making the audio muffled then it’s likely that the post production wasn’t completed to a high standard – and that’s just one thing to look out for!
- Favourable Client Testimonials
If you want to learn the prowess of a video production company in Dubai that you’re considering employing then check out their client testimonials. This is one of the easiest ways to see how successful the production company really is.
Be aware of generic, standard testimonials that offer less insight into how goals were achieved. Look for specifics. Testimonials like ‘(company) is great!’ or ‘pleased with the results’ could be fake.
Look for context, specifics, and how the video production company delivered on their promises. Reviews of 150 words which give a clear account of the project and how video production achieved the client’s goals, or better still, credible evidence of performance with statistics to back up any claims, something like ‘achieved a twenty percent rise in enquiries’ promote good brand credibility.
- Clear Passion for Video Content
Passion bleeds into what you do. No matter what drives you, passion allows you to be better. It’s really that simple. So, a top video production company will demonstrate passion in all they do.
It takes a great deal of ambition and perseverance to refine your craft, but the results will be clearly evident in the work you create. Video production experts are motivated by artistic expression, communication, and connection. It’s these qualities that you should be looking for when deciding which is the right company for you.
Luckily, this shouldn’t be difficult to spot. You’ll be able to see this in how genuine they are in their enthusiasm for undertaking your project. They’ll be forthcoming with creative and innovative ideas. They’ll offer solutions. They’ll be willing to work in partnership with you.
But ultimately, they’ll completely put you at ease, allying any fears you have and spark your own passion for the project.
- An Abundance of Creativity
These days video content can be a bit… samey. Look online and you’ll find a wealth of how-to videos, for instance. Animation or in-person, they’re all the same. After a while, these videos all start to blend together. They do exactly the opposite of what video content should do – they become uninspiring.
However, choose a video production company that can think outside the box, for instance, using drone videography to communicate a message, and you’ll be on to a winner.
Look at how video production companies in Dubai, or anywhere in the world for that matter, have interpreted a brief and delivered video content that’s different from the standard, run-of-the-mill content. Look for creativity. This is how they’ll be able to make sure that your video marketing will make an impact.
Choosing a Video Production Company
It’s relatively easy to choose a video production company – when you know how. Pay attention to the five traits and make sure that any business that you’re considering using embodies them. This is how you’ll set yourself up for success from the outset.
Sensa Productions embodies these traits – and much, much more. This is what we can offer you. Interested in learning more, get in touch with us today.