There’s a reason why 94% of marketers who use video plan to continue in 2022. Video brand marketing is remarkably effective. If you want to get your message across in an engaging, creative, and memorable way, videos are the way to go.
A Corporate Media Production Company in Dubai Can Elevate Your Branding
In today’s competitive commercial marketing world, making sure that your branding is on point is crucial. You need to inspire, communicate, and instil confidence – sometimes in seconds. Now, static content is all well and good, but a video can say so much more, in much less time.
Now, you may have already thought long and hard about your branding, strategised, planned, even procrastinated, to get your message exactly right, but deliver it in the wrong way and all that hard work will be for nothing.
But, you don’t have to make this mistake. One of the most effective ways to communicate your brand message is to hire a corporate video production company in Dubai, like Sensa Productions, to storyboard, shoot and edit brand videos that really pack a punch.
Interested in learning the five reasons to choose a media production company for all your video branding? We’ve got the lowdown for you.
High Quality Equipment
In a world full of HD and UHD, do you really believe that SD video branding will inspire potential customers to buy into your brand? Probably not, and what’s worse, you may be pegged as an amateur.
Even if you have an iPhone 12, Galaxy S21 Ultra, or what some consumers consider to be the best camera money can buy, the Huawei Mate 40 Pro to shoot video on, the bottom line is that you simply won’t be able to shoot footage anywhere near as sublime as that of any corporate video production agency.
Now, you could go out and get your hands on a Fujifilm X-T4 digital camera, GoPro Hero8, even a DJI Mavic 2 Zoom drone, but here’s the question, do you know how to use them? Then there’s the editing software you’ll need to be able to expertly use to compile footage into a cohesive video.
Your best bet is to engage an experienced corporate video agency, like Sensa Productions, who not only have access to the best equipment but know how to use it to create videos that will elevate your brand.
Expansive Knowledge of Lighting
It may sound simple, but believe us, lighting is one of the greatest challenges when it comes to video. Think of any film or television studio, they’re all artificially lit, right? Cameras don’t reflect lighting the same way that our human eyes do, so to capture necessary illumination, you’ll need to add artificial lighting.
Then there’s natural lighting. If you’re intending to shoot outside you’ll need to plan the shoot out to the finest detail – which includes knowing the optimal timeframe to shoot your video. Can you say that you’re confident that you know when the location lighting will be at its peak? Do you think that you’ll be able to arrange a shoot right down to the minute?
Remember, there’s much more to consider than the height of the sun. What about any shade, are you prepared to deal with any eventualities? Leading corporate videos in Dubai will be.
Lighting is crucial to making your video look professional. This requires experience – and the right equipment. Nail the lighting and you’ll draw attention to the important aspects of the video. Get it wrong and you’ll compromise the quality of the video.
What’s more, if you don’t have any lighting equipment, you’ll need to hire some. This comes at a cost – which can escalate and end up costing you much more than you originally thought.
Background Noise
Video may be a visual medium, but that doesn’t mean that you should neglect sound quality. Anyone who’s ever shot a video of their friends on their mobile phone will know that in addition to capturing those funny, happy moments, you’ll record everything – including unwanted background noise.
Here’s the question: do you know how to edit the footage and remove all background noise? When playing back the video – especially if it’s on your computer or another device – you’ll likely notice loud background noise. Wind noise is an especially frustratingly culprit.
This can be a big problem because it distracts viewers from the intended message of the video. Now sound can be the most challenging aspect of post- production and really requires the skills of that can only be found using the best corporate film production to make sure that it’s crystal clear, perfectly complementing the visuals.
Post-Production (video editing)
One the subject of post-production, shooting the video is just one stage of the process. The next stage is post-production, and it can be argued that this is the most important stage.
So, let’s get the obvious question out of the way: are you a whizz with Adobe Premiere Pro CC or Final Cut Pro X? If not, it’s probably best to hire leading corporate film services, like those offered by Sensa Productions, to compile all the footage you’ve shot into a cohesive narrative.
Now, let’s say that you’re not intimidated by using video editing software, how long do you think that it’ll take you to edit all the footage you’ve shot? Choose one of the most prominent corporate video agencies in Dubai – Sensa Productions, and you’ll be able to get your finished video branding out much quicker.
Something as straightforward as edited can be complicated. You’ll need to make sure that the visuals match the audio seamlessly. One second delay can make your video feel like it was put together by an amateur and you won’t instil that integral confidence.
You Don’t Have to Do It
Businesses thrive when they employ people with the skills and experience to elevate their product or service offering. Or in simple terms, if you’re not an expert in tackling something, employ someone who is to get the job done.
There is a lot of work that goes into making a video. As involved and experienced as decision-makers want to be or are, it’s better to get someone or a company who can devote their full attention to your video marketing. This is how you’ll achieve that stellar brand video.
Every video shoot needs to be project managed. Every video needs a script. Every video shoot needs one or more camera operators – even drone pilots – to shoot captivating footage… and we’ve not even started on the editing.
By taking advantage of the skills offered by corporate video production companies, you give yourself the best possible opportunity of achieving that visually arresting video that communicates everything that you want to communicate.
Interested in learning why the award winning Sensa Productions has built a strong reputation as one of the leading video media production companies in Dubai, or how we can help you? Contact us today to find out more.
Resource: https://biteable.com/blog/video-marketing-statistics/