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    Who is the Best Company to Outsource Video Production in UAE?

    Anyone who knows anything about marketing will tell you that by 2022, 80% of organic search traffic will be for video content. The time of video has arrived. It’s no longer a good attribute to have as part of a considered marketing campaign, it’s now essential to driving traffic – and customer engagement.

    In-House or Outsourced Video Production? The Four Questions that You Should Ask Yourself 

    This has left businesses facing a question. Should they employ an in-house team to plan, shoot, and edit video content or do they need to outsource video production to a top video production company, like Sensa Productions. Of course, there are several different facets to this question. It’s not just a question of service, sector, or budget. 

    How to choose a video production company in the UAE

    So, let’s look at the five most common questions businesses must answer to decide if they should outsource their video production to the best video production company in UAE, Sensa Productions, or have it in house. Be sure to pay particular attention to each as they’re all paramount to making what could well be the most important marketing decision you’ll make this year.

    Question One: Have You Got the Manpower to Do Your Video Production In-House?

    Right now, not many businesses have the manpower to devote to video production. Whether that will remain the same in the coming years is another story, but as it stands, corporate in-house video production is generally reserved for media companies. 

    There’s a lot that goes into video production. From concept creation to script writing, shooting, and editing to promotion. It requires a team with a highly advanced skill set – something that’s not quite as simple as hiring a sales manager.

    Then there’s the issue of hiring multiple people. There’s a limited number of people who can proficiently conceptualise, shoot, edit, and promote video content… and most of them work for studios!

    Now imagine that you decide to hire a writer, an editor – even a drone videographer and you’ll quickly see how in-house costs can escalate. Don’t forget also that you could find someone who’s a genius at shooting yet cannot conceptualise to save their life!

    So, should you choose in-house or outsource your video content to the best video production company in the UAE, Sensa Digital? The answer is plain: outsource. 

    Question Two: What’s Your Video Production Budget? 

    If you’re thinking that you can save some money by producing your videos in-house, think again. As all media production houses know, video equipment is expensive – and at the end of the day, you get what you pay for. 

    Hiring a full in-house team alone will cost you a fortune – and that’s without the necessary equipment you’ll need. There’s also the insurance, office space. You may have to open a separate studio for all your video production.

    Below is a list of the basic equipment you’ll need for all your corporate film production: 

    • 4K camera from leading brands like Canon, Sony, or Panasonic – $900 upwards
    • Three-point lighting kit – $125 upwards
    • Camera lenses $200 to tens of thousands
    • Tripods $200 to thousands 
    • Headphones $50 to thousands

    As you can see, setting up an in-house videography studio doesn’t come cheap! And that’s just for starters!

    So, should you choose in-house videography or outsourced video production by one of the best video production companies in UAE – Sensa Digital? The answer is plain: outsource.

    Question Three: Are You a Good Storyteller? 

    Making great video content isn’t about point and shoot. It’s about telling a compelling story. Drawing viewers in with your narrative. Communicating who you are and what you do creatively. Standing out from the competition… and so much more. 

    Are you confident that you, or anyone you may employ in-house can offer these skills? Do you want to take the risk of employing someone, only to discover that whereas their technical prowess is commendable, their storytelling skills are somewhat lacking? If not, then there’s only one solution. 

    However, as we guess you’re beginning to realise, there’s much more to this question. What about omnichannel storytelling? If you’re intent on promoting your video, are you confident that you’ll be able to find someone who’ll understand the difference between video marketing on Twitter and YouTube. What about Facebook and Instagram? Again, we’ve only scratched the surface. 

    So, should you choose in-house videography or outsourced video production for your corporate film production in Fujariah? The answer is plain: outsource. 

    Question Four: Can You Adapt to the Ever-Evolving Video Landscape? 

    Video is constantly evolving. From technology to techniques, trends to formats, nothing about video remains stagnant. To continue to create immersive video content that immerses audiences, you need to adapt to the landscape. 

    This is something that even the most ambitious and creative of businesses can fail to do. Let’s examine one aspect. So, you’ve forked out an arm and a leg for a fully kitted out studio. You’ve employed the best people you can at great expense, only to hit a stumbling block: the video content you create is outdated. People want drone videography. What happens now? You have to go back to the drawing board – only this time, you’re hugely out of pocket.

    Adapting to the evolving landscape is something that every video studio or videographer needs to do. Technology and trends come and go. Storytelling changes. Consumer expectations elevate. That’s a fact of our digital world. Your in-house setup could be fantastic in 2021. Obsolete in 2022. 

    So, should you choose in-house videography or outsource your video content to production companies in Sharjah? The answer is plain: outsource. 

    Any Argument Has Been Settled About Video Production 

    The bottom line is that to leverage video production as part of your marketing strategy, you need to employ the services of a video productions company like Sensa Digital. It’s that simple. 

    Do this and you’ll save money, have cutting-edge video content, and promote your brand through compelling storytelling, giving yourself the best possible ROI. You’ll influence. You’ll communicate. You’ll be educated. You’ll compel. You’ll stand out from the competition. It’s that simple. 

    Interested in learning how Sensa Productions can help you to showcase authority and build authority through great video content? Contact us today to find out more.

    Five Key Reasons Why You Need to Hire a Top Videographer in Dubai for Your Corporate Event

    There are few better ways to build brand awareness, network with professional colleagues, cultivate relationships and grow the reach of your brand in person than with corporate events. Despite the growth and popularity of digital marketing, there really is no substitute for the facetime you can have at corporate events.

    Now, before you stop and say that corporate events are no longer a priority, that they’ve been halted by the global pandemic, let us stop you and say that yes, at the moment, corporate events may be on the back burner, but they existed long before COVID-19 and they’ll likely exist long after we’ve beaten the virus. 

    A Good Videographer in Dubai Can Transform Your Company Image

    This means that right now businesses have a unique opportunity. They can strategize, plan for the future. Devote some time to deciding how to launch their business into a post-COVID world and get one step ahead of the competition. It’s all about consumer confidence. Brands can assure customers that despite the disruption caused by the pandemic, they are still in a position to provide valued services to customers.

    How can they do this? Well, a good way is to launch a new product, host training workshops, or run seminars. Better still, you can supercharge your corporate event by hiring a corporate videographer to capture the occasion and then promote it online. 

    Interested in learning more? Here are five key reasons why you should consider hiring a videographer to capture your corporate event. 

    Professional Corporate Event Video Boosts Your Brand Awareness

    These days anyone with a smartphone can create crisp video content. But does that mean that it’ll be any good? Well, without being cynical, the odds are unlikely. If you want to make an impact, you need to hire corporate videography services, like those offered by Sensa Productions, to truly capture the event.

    Remember, potential customers who’ll watch your video aren’t just learning about the event, they’re learning about what you do and who you are. They’ll judge you based on the quality of your content. A video that looks like it was shot on a shaky cam, edited poorly or, worse yet, doesn’t reflect the event itself won’t inspire any confidence in your brand.

    A professionally shot video with high production values tells viewers that you have taken the time to make sure that the image you are promoting is professional – and that this dedication is likely to be reflected in everything you do.

    Professional Videographers Know How to Capture Corporate Events

    Hire professional Dubai videographers, like Sensa Productions, and you can rest easy, safe in the knowledge that they know how to conduct themselves at any corporate event. They know how to film discreetly, unobtrusively – whilst capturing the event in its entirety. 

    Amateur videographers don’t have the level of expertise to do this. Oftentimes, they can miss important elements of the event, and even disturb the invitees or disrupt the proceedings. This poses a problem because, not only can it disrupt people attending the event, it can result in badly shot footage that not even post-production can fix.

    Professional Corporate Videographer Knows How to Edit Footage

    Capturing stellar footage of a corporate event is one thing. Editing it into a clear, succinct narrative is another. As good as amateur videographers may be at capturing a corporate event, the odds are that they don’t have the necessary expertise or access to software to edit the footage to ensure that it tells the story of your event.

    There is much that goes into video editing. From understanding how to cut the footage together to how to overlay sound with video, remove background noise, add subtle effects… the list goes on. 

    Knowing this is essential. Why? Production values are what makes the difference between video content that embodies professionalism and inspires confidence and content that’s, well, bland. Amateur. Editing videos without the benefit of professional video creators is like trying to run a marathon without any training. 

    Professional Videographers are Storytellers

    Businesses like Sensa Productions do more than just shoot and edit footage. They are storytellers. Communicators. They inspire. They prompt action. It is only through passion, dedication, and years of experience that this can be achieved. 

    Your corporate event can offer so much more than information about a product you’re launching or a workshop you’re arranging. It can be the most important element of your brand marketing. It can make that emotional connection that turns prospects into brand advocates. It can give you an identity, a narrative. This is much more powerful than recording events as they unfold, and this is precisely what a cinematographer in Dubai can deliver. 

    The Whole Process Will Be Completed in a Timely Manner

    Amateurs cannot complete a task as fast as professionals. That’s just a fact of life, regardless of discipline. Now, you may be thinking that you have all the time you need to shoot, edit, and promote a video, but do you really?

    Remember, events can be forgotten. Especially specifics. Busy professionals, people who have multiple responsibilities, make decisions paramount to the business, or whose day never looks the same, are unlikely to remember a corporate event they attended weeks, let alone months later. Delays can be the death of an impression for any business video maker

    If you want to reinforce the positive impression that you made hosting a corporate event, you need to make sure that it remains fresh in the minds of stakeholders and decision-makers. How can you do this? By promoting a video of the event.

    A professional videographer in Dubai can shoot, edit, and deliver a video of your corporate event in a fraction of the time that you do it yourself. This then allows you to bolster your brand awareness and achieve an immediate ROI.

    The Bottom Line… You Need to Hire a Top Videographer in Dubai for Your Corporate Event

    No one will watch bland, uninspired videos. It’s really that simple. You’ll waste all the time, effort, and troubles of shooting, editing, and promoting a corporate video. If you want to make the right impression, you need to hire the services of Dubai videographers

    Interested in learning how Sensa Productions can help you to create stellar, opinion-shaping corporate video? Contact us today to find out more.