AI Character Creation | Custom AI Actors & Influencers

Module 01 · the cast, under command

Real casting gives you a choice. Sensa gives you command over every face in the film.

Characters give you absolute, granular control over the cast of a project, and the process deliberately mirrors real casting, from the very first reference to the final locked performance. Nothing is left to chance, and nothing is generic.

It runs in four moves: audition on stills, screen-test on video, style with Looks, then lock into the production, where every character can still be re-tailored without rebuilding a thing.

Step 01 · The audition

Every character is auditioned.

Creating a character on Sensa is auditioning them. We generate a range of references, then move the character into the exact world your production calls for: claymation, a Pixar-style render, natural fashion styling, full photoreal, whatever the brief demands.

We audition and cast each character in the style they will actually appear in, so what you approve is what you get.

CASTING_SHEET · char_james-dunnAUDITION

Real life

Claymation

Pixar-style

The same character, auditioned in three styles. Click any panel to compare.

Locked, every angle

One character. Every angle. Consistent shot to shot.

Once cast, a character holds. The same face, build and styling carry across every pose, profile and full-body shot, so nothing drifts from one scene to the next.

MODEL SHEET · 6 ANGLES · CLICK TO ENLARGE

SPELL_STUDIO · SEEDANCE

● SCREEN TEST

AI ACTOR · TAKE 03

CLICK TO PLAY ♪

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Step 02 · The screen test

Then we direct them on screen.

The audition does not stop at stills. We take the character into the Spell Studio and screen-test them on video with Seedance, directing them, giving them actions suited to the scene, and rendering the results so you can see exactly how each AI actor performs.

Only once we have seen that do we cast them and lock them into the production.

Because this all happens in pre-production, you learn far more about your cast than the short window you would ever get with a real actor.

Step 03 · Looks

Department-level control over every detail.

With your character cast, you move into Looks, available across every Sensa production element. This is where the detail lives. A Look gives you control over hair, makeup and wardrobe, right down to swapping a single hairpin.

You are working alongside an art director, a makeup department and a wardrobe department at once. We build as many Looks as a project needs, often up to ten per character depending on locations and scenes, and every look sheet is presented to you for approval.

LOOK_SHEET · 04 / 10CLIENT APPROVED ✓

Hair

Style

Colour

Hairpin

Makeup

Base

Detail

Wardrobe

Outfit

Accessories

Built to change

Change one thing. Everything updates.

The real strength shows deep into production. Decide late that one item needs to change, and the reference sheet is re-tailored. Pull the single item, feed it back into the pipeline, and every existing clip carrying the old version updates automatically. Nothing is rebuilt from scratch.

REFERENCE SHEET

char_james-dunn · Look 04

▸ swap: hairpin → v2

⇒

re-tailor once, propagate everywhere

shot_012 · rooftop UPDATED ✓

shot_027 · interior UPDATED ✓

shot_041 · close-up UPDATED ✓

shot_055 · street UPDATED ✓

● REEL · CLICK FOR SOUND ♪SENSA / CHARACTER PERFORMANCE

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The cast, your way

Your character, your way. Any style your story calls for.

The result

An infinite cast, entirely under your control.

You are no longer limited to the talent available in your region. You have an endless supply of talent to cast, audition, customise and bring to your fingertips. Shape their personality, their character, the way they act. Everything is trainable inside our production software.

The other ingredients

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Module 02

Locations

Real places, reshaped to brief: time, season, weather, set dressing on demand.

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Module 03

Products

Pixel-true and mechanically true, accurate down to the label.

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Module 06

Voices

Cast, train and own a voice: tone, emotion, accent and region tuned to brief.

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The craft engine

The magic of spells

How we bend AI to one precise, consistent style across image, video and script.

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Real + AI

Hybrid production

Real actors and real locations, fused with AI.

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The hub

AI Video Production

Back to the full studio overview.

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FAQ

Common questions

Can Sensa create a custom AI character or actor?

Yes. We create bespoke, fully consistent AI characters, actors and virtual influencers from scratch, on brand and directed for your film, then keep them identical across every shot and scene.

Will an AI character stay consistent across a whole campaign?

Every character is locked as a production element, so the same face, look and performance carry across every video, still and future project, with a full look library.

Can an AI character be a brand mascot or virtual influencer?

Yes. We build long-running synthetic characters and virtual influencers owned entirely by you, ideal for a multi-video brand or social campaign.

Start here

Ready to cast the impossible?

Tell us about your project. We reply the same day, and we'll audition your first character with you.

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